Privacy Policy

Last Updated: March 2026

Better Turf & Snow ("we," "us," or "our") operates the website betterturfil.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

We may collect information about you in a variety of ways, including:

• Personal Data: Name, email address, phone number, mailing address, and other information you voluntarily provide when you fill out a contact form, request an estimate, or communicate with us.
• Property Information: Details about your property such as address, lot size, and service needs that you provide when requesting a quote.
• Automatically Collected Data: When you visit our website, we may automatically collect certain information including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.
• Analytics Data: We use Google Analytics 4 and Microsoft Clarity to understand how visitors interact with our website. This may include page views, click patterns, scroll depth, and session recordings.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide estimates for lawn care and snow removal services
• Schedule and deliver our services
• Send you service confirmations, invoices, and post-service reports
• Improve our website, services, and customer experience
• Communicate with you about seasonal promotions, service reminders, and company updates (you may opt out at any time)
• Comply with legal obligations

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We may share information with trusted third-party vendors who assist us in operating our website, conducting our business, or servicing you (e.g., payment processors, email service providers).
• Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our website.

Third-Party Analytics

We use Google Analytics 4 to collect anonymized data about website usage. Google Analytics uses cookies to track visitor interactions. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. We also use Microsoft Clarity to understand user behavior through session recordings and heatmaps. Clarity does not collect personally identifiable information.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of marketing communications

To exercise any of these rights, please contact us using the information provided below.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

SMS/Text Messaging

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may only be shared with subcontractors supporting services such as SMS delivery.

By providing your phone number and opting in to transactional SMS messages on our website forms, you consent to receive service-related text messages (e.g., appointment reminders, scheduling confirmations, service updates). By separately opting in to marketing SMS messages, you consent to receive promotional text messages (e.g., special offers, promotions). Consent to marketing messages is not a condition of purchase.

Message frequency may vary. Message and data rates may apply. Reply HELP for help or STOP to opt out of text messages at any time.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Better Turf & Snow
156 S. Fordham Ave.
Aurora, IL 60506
Email: [email protected]
Phone: (630) 854-7511